súa inicial

visual identification, selection of typography, packaging, product catalog

Súa inicial designs and manufactures unique, personalized leather accessories with a wide range of options for adding initials, names or logos on products to make their client’s accessories distinctly their own.In the era of mass production, product personalization has become an important addition and distinguishing feature. We wanted to bring out personalization as a feature that represents sua inicial. We developed the logo, visual identification and product catalog. To consolidate the visual system, we used hot stamping and a classic serif typeface as a reference to personalization embossings.


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